Friday, 17 May 2019

I have been doing some PR work lately. It is amazing what you can learn.

"PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known as "earned" or "free" media -- stories appearing on websites, newspapers, magazines and TV programs -- as compared to "paid media" or advertisements.
PR agencies and advertising agencies share the same goals:  promoting clients and making them seem as successful, honest, important, exciting or relevant as possible.  But the paths to creating awareness are vastly different.  Most people understand advertising is paid for by the client and should be viewed with skepticism.  Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably."


If anyone is interested, do contact me in the comments.

A great example of what can be done is in this report below:

Media name Country Language Download Monthly unique
visitors
Yahoo Hong Kong Regional English URL / PDF 1,010,493,960
Yahoo India Regional English URL / PDF 993,926,610
Yahoo Taiwan Regional English URL / PDF 987,392,310
Yahoo Australia Regional English URL / PDF 314,686,170
Yahoo Singapore Regional English URL / PDF 314,685,540
Yahoo New Zealand Regional English URL / PDF 314,685,360
Morningstar Malaysia Malaysia English URL / PDF 3,808,020
Morningstar Malaysia Malaysia Malay URL / PDF 3,808,020
Morningstar Malaysia Malaysia Chinese(CN) URL / PDF 3,808,020
Morningstar Hong Kong Regional English URL / PDF 3,791,880
Morningstar Hong Kong Regional Chinese(CN) URL / PDF 3,791,880
ET Net Regional English URL / PDF 3,691,170
Morningstar Taiwan Regional English URL / PDF 3,151,680
Morningstar Taiwan Regional Chinese(CN) URL / PDF 3,151,680
Morningstar Singapore Regional English URL / PDF 2,756,670
Morningstar Singapore Regional Chinese(CN) URL / PDF 2,756,670
AsiaOne Regional English URL / PDF 807,420
Sina Hong Kong Regional English URL / PDF 730,080
Sina Hong Kong Regional Chinese(CN) URL / PDF 730,080
The President Post Regional English URL / PDF 694,378
Korea7s Regional English URL / PDF 517,920
JapanHai Regional English URL / PDF 517,170
Singaporean Biz Regional English URL / PDF 514,380
Singapore News Blog Regional English URL / PDF 499,590
Asian News Feed Regional English URL / PDF 498,720
Australia Hop Regional English URL / PDF 487,740
IT News Africa International English URL / PDF 484,410
China Lucky8 Regional English URL / PDF 477,990
GoMalaysia Malaysia English URL / PDF 469,050
iManila Regional English URL / PDF 445,620
Hub-NZ Regional English URL / PDF 445,590
VisitViet Regional English URL / PDF 432,270
Indo-Beat Regional English URL / PDF 429,270
OpenSourceForU Regional English URL / PDF 403,740
Hong Kong Pan Regional English URL / PDF 372,240
Vulcan Post Malaysia Malaysia English URL / PDF 316,590
Business Insider Singapore Regional English URL / PDF 237,630
ChipsnWafers Regional English URL / PDF 231,750
Vulcan Post Singapore Regional English URL / PDF 222,120
Quamnet Regional English URL / PDF 164,400
Share Junction Regional English URL / PDF 132,900
Blogarama International English URL / PDF 110,520
Viet Nam News Regional English URL / PDF 104,910
Business Insider Malaysia Malaysia English URL / PDF 100,980
Shares Investment Regional English URL / PDF 86,490
Negosentro Regional English URL / PDF 45,210
Nanyang Post Regional English URL / PDF 37,890
Nanyang Post Regional Chinese(CN) URL / PDF 37,890
Business Sandesh Regional English URL / PDF 36,420
Journal Online Regional English URL / PDF 35,700
Focus Malaysia Malaysia English URL / PDF 34,920
News Patrolling Regional English URL / PDF 33,600
Bao Song Ngu Regional English URL / PDF 33,330
Digital Conqurer Regional English URL / PDF 31,530
Weekender Regional English URL / PDF 27,660
88IV Regional English URL / PDF 27,120
88IV Regional Chinese(CN) URL / PDF 27,120
Bizhub Regional English URL / PDF 26,550
DB Power Regional English URL / PDF 25,950
DB Power Regional Chinese(CN) URL / PDF 25,950
BusinessFortnight Regional English URL / PDF 24,720
Navyug Sandesh Regional English URL / PDF 22,530
Indonews Regional English URL / PDF 20,790
Odisha Samachar Regional English URL / PDF 18,630
Bizwire Express Regional English URL / PDF 18,240
ElectronicsB2B Regional English URL / PDF 16,080
Dubai PR Network International English URL / PDF 15,480
CITYPlus FM Malaysia English URL / PDF 14,730
CITYPlus FM Malaysia Malay URL / PDF 14,730
CITYPlus FM Malaysia Chinese(CN) URL / PDF 14,730
Iwaishin News Regional English URL / PDF 13,140
Media OutReach Regional English URL / PDF 12,240
Media OutReach Regional Malay URL / PDF 12,240
Media OutReach Regional Chinese(CN) URL / PDF 12,240
SME Magazine Online Malaysia English URL / PDF 11,460
Oi Vietnam Regional English URL / PDF 10,380
Forever News Regional English URL / PDF 9,570
Woah Malaysia Malaysia English URL / PDF 9,360
Woah Malaysia Malaysia Chinese(CN) URL / PDF 9,360
Woah Malaysia Malaysia Malay URL / PDF 9,360
Infocast Regional English URL / PDF 9,210
Business News This Week Regional English URL / PDF 8,520
Riau One Regional English URL / PDF 8,370
Hpility SG Regional English URL / PDF 8,130
Intellasia Regional English URL / PDF 6,360
SITEC Malaysia English URL / PDF 5,250
Karimun Today Regional English URL / PDF 4,710
The Iskandarian Malaysia English URL / PDF 4,590
Berita Palu Regional English URL / PDF 4,410
Ohsem (Blog) Malaysia English URL / PDF 3,930
LiveNews Regional English URL / PDF 3,000
Sukadi (Blog) Regional English URL / PDF 2,880
PinoyTechSaga Regional English URL / PDF 2,850
Malaysia Global Business Forum Malaysia English URL / PDF 2,670
Malaysia Internet Malaysia English URL / PDF 2,550
Associated Press International English URL / PDF 2,520
Businesses Regional English URL / PDF 2,460
News Hub Asia Malaysia English URL / PDF 2,430
Blogmytuts Regional English URL / PDF 2,280
TravelText Regional English URL / PDF 2,160
O Vietnam Regional English URL / PDF 2,010
HR Asia Malaysia English URL / PDF 1,740
Koran Buruh Regional English URL / PDF 1,740
Capital Asia Malaysia English URL / PDF 1,620
Capital Asia Malaysia Chinese(CN) URL / PDF 1,620
Times Tech Regional English URL / PDF 1,440
Our Daily News Online Regional English URL / PDF 1,230
Africa News Circle International English URL / PDF 1,170
AirBTW Regional English URL / PDF 930
The Malay Mail Online Malaysia English URL / PDF 840
Times Tech Now Regional English URL / PDF 660
Pemburu News Regional English URL / PDF 600
First Report Regional English URL / PDF n/a
Lifestyle Post Regional English URL / PDF n/a
Pitch Engine Regional English URL / PDF n/a
Go Asia Plus Malaysia English URL / PDF n/a
Ashley-Yeen (Blog) Malaysia English URL / PDF n/a
Yahoo Malaysia Malaysia English URL / PDF n/a
The Hans India Regional English URL / PDF n/a


source https://nexeaaccelerator.blogspot.com/2019/05/i-have-been-doing-some-pr-work-lately.html

No comments:

Post a Comment